The Deadline article doesn’t reference AI specifically being used to write the “Brightburn 2” script, but fans are naturally wary when AI comes up around film and television discussions. In fact, the Deadline piece has a quote from Mark Rau, where he explicitly mentions how they don’t want to replace human workers when developing new projects: “Incorporating new technologies into our workflow is about enhancing and complementing, not replacing the human touch in filmmaking. Our primary commitment remains with our skilled workforce. We are determined to use technology to assist, not overshadow, the irreplaceable human touch in cinema.”
Still, people have a tendency to be worried about this kind of thing. Elsewhere on Bluesky, someone else pleaded with James Gunn not to use AI in screenwriting, to which Gunn responded, “Don’t worry, this would never happen.”
It’ll be interesting to see how H3 Entertainment plans on using AI in filmmaking if they wish to circumnavigate any ethical issues with replacing human artists. But AI isn’t the only tech buzzword H3 Entertainment is interested in. H3 has also stated how it wants to “introduce new revenue avenues through Web3 and the Metaverse, creating a fairer and more inclusive profit-sharing entertainment model for stakeholders like talent, fans, and IP holders to benefit and participate.”
H3 already has a slate of projects in the works in addition to “Brightburn 2.” The team also wants to develop a family movie called “Prince of the Seas” and a fourth installment of the “xXx” franchise. As long as actual artists are on board, there’s plenty for people to get excited about.